Direct Mail Marketing and Business Plan Competition Featured at Women’s Business Bootcamp

America's SBDC - New YorkWomen business owners can learn how direct mailing can be used to promote their business at the SUNY Canton Small Business Development Center (SBDC) Women’s Business Bootcamp Luncheon. The annual workshop is scheduled for 11 a.m. to 2:30 p.m. Tuesday, March 10, in the Richard W. Miller Campus Center.

Even with the abundance of online marketing options, many small businesses successfully harness the power of direct mail to reach their local customer base. Grace Mueller, U.S. Postal Service business development specialist and Jill VanHoesen, industry co-chair for the Central New York Postal Council and CIO at Johnson Newspaper Corp., will present information on the Postal Service’s Every Door Direct Mail service. The pair will show how the service can help businesses target just the right customers and how marketing can be tailored to their specific marketing needs.

The day will also include a special announcement by Cathy Pokines of the U.S. Small Business Administration regarding the InnovateHER Women’s Business Challenge and the chance to compete for up to $30,000 in cash prizes.

The Women’s Business Bootcamp Luncheon will also feature the popular Mini Marketplace, a display area where attendees can showcase and sell their products or services. The Women’s Business Bootcamp is sponsored by the St. Lawrence County Industrial Development Agency, Key Bank, Reh Center for Entrepreneurship and the U.S. Small Business Administration. The cost is $30 per person and pre-registration is required. The fee includes the luncheon and panel discussion as well as a table for the Mini Marketplace (on a space-available basis) and plenty of networking opportunities. To register, contact the SUNY Canton SBDC at (315) 386-7312 or

About the Small Business Development Center

The SUNY Canton SBDC offers free direct counseling and a wide range of management and technical assistance services. Small business advisors help start-up companies develop business plans, assist existing businesses prepare to expand or offer resources for industry-specific topics. Business planning services are provided free of charge. It is one of 1,000 Small Business Development Centers to provide no-cost business consulting and training to more than a million existing and startup small businesses each year, creating and retaining 156,000 jobs. More information is available at

About SUNY Canton

SUNY Canton is Northern New York’s premier college for career-driven bachelor’s degrees, associate degrees and certificate programs. The college delivers quality hands-on programs in engineering technology, health, management and public service. Faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses, as well as ten exclusively online bachelor’s degrees. The college’s 14 athletic teams compete as provisional members of the NCAA Division III and the USCAA.

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