SUNY Canton’s ‘It’s On Us’ Campaign Video Attracts 1,000 Views

A new “It’s On Us” video featuring SUNY Canton students, faculty and staff speaking out against sexual assault has received more than 1,000 a views in a week.

The video was made to encourage the college community to take the It’s On Us pledge, which serves as a personal commitment to help keep students safe and a promise to be a part of an initiative to address sexual assault at colleges and universities.

“It’s On Us is a growing movement that inspires everyone to take responsibility to prevent sexual assault,” said SUNY Canton President Zvi Szafran. “Our video illustrates our commitment to maintaining a safe campus for everyone. We all have a role to play in making that happen.”

The 50-second version of the SUNY Canton It’s On Us video can be viewed on YouTube, and a 30-second version has been released to area television stations. More than 30 students, faculty, staff and administration members volunteered to be a part of the project.

Members of the college community will be using the video during an on-campus drive to encourage students to take the It’s On Us pledge Thursday, Sept. 17, from 9 a.m. to 12 p.m. in the Southworth Library Learning Commons, from 1 to 4:30 p.m. in the Underground Lounge and from 5 to 7 p.m. in Chaney Dining Center.

Amanda D. Rowley, Title IX coordinator and Amanda L. Deckert, Greek affairs coordinator, spearheaded the video, which was filmed on campus by Morgan D. Elliot, the college’s videographer.

SUNY Canton has rallied behind the It’s On Us campaign, which was launched by President Barack Obama in September of 2014. Last year, Szafran inspired an “It’s On Us” selfie challenge to increase awareness about sexual assault and violence on social media.


About SUNY Canton

SUNY Canton is Northern New York’s premier college for career-driven bachelor’s degrees, associate degrees and certificate programs. The college delivers quality hands-on programs in engineering technology, health, management and public service.  Faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as 10 exclusively online bachelor’s degrees. The college’s 14 athletic teams compete as members of the NCAA Division III.

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