The State University of New York Council for Advancement (SUNYCUAD) presented the SUNY Canton Public Relations Department with four first-place awards for video production, advertising and community relations at the council’s annual conference June 12-14 in Saratoga.
The department earned the top spot in the “Excellence in Digital Marketing” and “Communications on a Budget” video categories for their 2019 esports promotional video. They also captured a win in the “Excellence in Advertising Campaigns” and “Excellence in Community Relations Campaigns” categories for the“It’s Your Time” and “50 Acts of Kindness” projects, respectively.
“Earning four first-place SUNYCUAD awards in one year is unprecedented for our department, and it’s a reflection of the depth of talent we have on our team,” said Public Relations Director Travis G. Smith. “We’re competing against some of the most creative professionals in higher education, so it’s quite an achievement to be recognized in this way.”
SUNYCUAD is an organization representing public relations, alumni and development, and marketing specialists at every SUNY campus. The annual awards competition recognizes excellence in more than 40 categories.
The winning esports video, created by Videographer Morgan D. Elliott, documents the college’s efforts to become a leader in the field of collegiate competitive video gaming. It features the college’s new state-of-the-art esports arena, which is one of the largest facilities of its kind in the Northeast. It also includes testimonials from SUNY Canton varsity esports team members and incorporates footage from their matches and tournaments.
“Morgan did an outstanding job of capturing the excitement our entire campus feels about esports,” Smith said. “Viewers come away with an understanding of what the college has accomplished in a short period of time, and they get a sense of the program’s potential to grow exponentially.”
The first-place “It’s Your Time” campaign is a series of video and digital advertisements that promote SUNY Canton’s wide variety of in-demand online degrees. They were seen across several online mediums in 14 cities throughout the East Coast, as well as Southeastern Canada.
“The slogan and visual elements effectively convey the convenience and flexibility of our distance-learning options, particularly for those who may already be working full-time and want to continue their education simultaneously,” Smith said.
SUNYCUAD judges also gave a top prize to the “50 Acts of Kindness” community relations campaign, which promoted a volunteer challenge in conjunction with SUNY Canton’s “50 Years on the Hill” celebration.
“Our goal was to increase awareness about the positive impact that our students have on the surrounding community,” Smith said. “The project also represents SUNY Canton’s commitment to citizenship and commitment to strengthening our relationships with our North Country neighbors.”
About SUNY Canton
SUNY Canton is Northern New York’s premier college for career-driven bachelor’s degrees, associate degrees and professional certificate programs. The college delivers quality hands-on programs in digital design, engineering technology, health, management and public service. Faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. As SUNY’s leader in online education, SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as 19 online degree programs. The college placed first in 14 categories in a SUNY-Wide Student Opinion Survey, most notably in career services, tutoring, library resources, and classroom facilities. The college’s 15 traditional athletic teams compete at the NCAA Division III level as part of the North Atlantic Conference. SUNY Canton also offers varsity esports and cheerleading.