Archive for the ‘Public Relations’ Category

SUNY Canton Staff Members Honored by College Council at Recognition Day

Tuesday, May 23rd, 2017

The SUNY Canton College Council honored several employees for outstanding performance as part of the annual Recognition Day event Friday, May 19.

General Mechanic Stanley P. Robert received the 2017 College Council Employee Recognition Award, which is presented annually to a classified staff member.

Robert began his career as a cleaner and was promoted to janitor, maintenance assistant and, finally, to general mechanic. He retired in December after 29 years of service.

Colleagues describe Robert as a master craftsman who has extensive knowledge of the carpentry, plumbing and electrical trades. His outstanding customer-service skills, work ethic and keen attention to detail made him one of the college’s most valued employees.

A recently retired general mechanic received the SUNY Canton College Council’s Employee Recognition Award. Pictured are (L to R) SUNY Canton President Zvi Szafran, Stanley P. Robert, and College Council Member Thomas R. Sauter.

“There are very few people on campus who are known as the ‘go-to guy’ by staff as widely as Stan is,” wrote Physical Plant Director Patrick G. Hanss in his nomination letter. “He has been a true asset to the Skilled Trades department, and I can think of no one more deserving of this honor.”

The council also selected Registrar Memorie L. Shampine and the Public Relations Department to receive the 2017 Excellence in College Award, which is presented annually to non-teaching professional staff.

Shampine was chosen for her outstanding leadership and support of student success. During her 15 years with the college, she has worked in every position within the department, giving her expert knowledge about processes and procedures.

Registrar Memorie L. Shampine received the SUNY Canton College Council’s Excellence in College Service Award. Pictured are (L to R) SUNY Canton President Zvi Szafran, Shampine, and College Council Member Thomas R. Sauter.

“Memorie works tirelessly for SUNY Canton to assure that course schedules meet the needs of students, faculty and staff, and that the Registrar’s Office provides mission-critical services in a timely manner,” wrote Jondavid S. DeLong, dean of the School of Business and Liberal Arts, in his letter of support. “Although this is often a thankless task, she effectively balances the needs of all constituencies each term and maintains a high level of professionalism.”

The Public Relations Department was selected for their collective contributions to promote the college’s brand, mission and vision. The scope of their duties include media relations, website and graphic design, social media management, advertising and marketing, and video production.

The office’s six employees are Director and Web Designer Travis G. Smith, Senior Media Relations Manager Gregory E. Kie, Public Relations Manager Lorette A. Murray, Publications Project Coordinator Matthew J. Mulkin, Videographer Morgan D. Elliott, and Office Assistant 2 Ellen M. Prashaw.

The SUNY Canton Public Relations Department received the College Council’s Excellence in College Service Award. Pictured are (L to R) Public Relations Manager Lorette A. Murray, Publications Project Coordinator Matthew J. Mulkin, Director and Web Designer Travis G. Smith, Senior Media Relations Manager Gregory E. Kie, and Videographer Morgan D. Elliott. Not pictured is Office Assistant 2 Ellen M. Prashaw.

“The Public Relations Department’s service can be measured through their incredible performance of individual tasks on a daily basis and their superb teamwork on larger projects,” wrote Executive Director for University Relations Lenore VanderZee in her nomination letter. “Their unique skill sets and professionalism make it seem easy for them to provide the highest-quality service to SUNY Canton. But there is nothing easy about what they do and the extraordinary manner in which they do it.”

All recipients received a plaque and gift from the College Council in recognition of their achievements.

 

About SUNY Canton

SUNY Canton is Northern New York’s premier college for career-driven bachelor’s degrees, associate degrees and professional certificate programs. The college delivers quality hands-on programs in engineering technology, health, management and public service and recently received number one rankings in library resources, library services and tutoring services in the SUNY Student Opinion Survey. The college’s faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as 13 exclusively online bachelor’s degrees. The college’s 15 athletic teams compete at the NCAA Division III level and are conference members of the newly formed American Collegiate Athletic Association.

SUNY Canton Launches Responsive Website for the New Year

Monday, January 23rd, 2017

SUNY Canton has unveiled a new website to increase usability for both traditional and mobile browsing.

Director of Public Relations Travis G. Smith serves as the college’s web designer. After almost a year’s worth of work and testing, he released the entire site over the winter break in anticipation of the spring 2017 semester.

“Our newest updates allow us to combine our mobile and established websites into one responsive design,” Smith said. “The site is faster and more efficient. We’ve coupled our upgrades with larger photos and a front-page listing of our newest videos, while continuing elements of overall look and feel of the SUNY Canton brand.”SUNY Canton Homepage

During 2016, the college’s website exceeded 4 million hits. Mobile traffic accounted for more than a million, or about 27 percent, of those visits.

Smith developed web interfaces for mobile and PC based browsing to respond to the increase in mobile-based traffic in 2013. At that time, mobile traffic accounted for only 13 percent of the overall traffic.

The college’s website has gone through several major redesigns in the past 15 years, each one made it more efficient, attractive, and user friendly. A single designer and web editor accomplished all of these updates in house, saving the college money on costly contracts and consultants.

 

About SUNY Canton

SUNY Canton is Northern New York’s premier college for career-driven bachelor’s degrees, associate degrees and professional certificate programs. The college delivers quality hands-on programs in engineering technology, health, management and public service and recently received number one rankings in library resources, library services and tutoring services in the SUNY Student Opinion Survey. The college’s faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as 11 exclusively online bachelor’s degrees. The college’s 15 athletic teams compete as members of the NCAA Division III.

University Police Schedule Shelter in Place Drill March 24 at SUNY Canton

Monday, March 14th, 2016

The college will test its new Rave alert system alongside college-wide lockdown scenario. 
SUNY Canton University Police will be staging an exercise to help the campus community understand the procedures and precautions necessary during a lockdown situation.

The 30-minute shelter in place drill will commence at 9 a.m. Thursday, March 24, at the main campus, located at 34 Cornell Drive. Everyone on campus will be encouraged to stay inside, or go inside the nearest building and wait for the completion of the test.

“We want everyone to go into an interior room, close and lock the door if possible and stay away from the windows,” University Police Chief Alan P. Mulkin elaborated. “Although this is just a test, similar to a fire drill, we want everyone to follow our directions as if this were an actual emergency.”

Mulkin has invited area police agencies to participate in the exercise and to help the officers increase their familiarity with the campus. The officers will conduct a building-by-building search of the campus to observe the effectiveness of the lockdown.

“There will be a sizable police presence on campus during this time,” Mulkin said. “We don’t want anyone to be alarmed by their presence. Their sole purpose will be to help us conduct the shelter in place drill.”

All campus activities and classes will be active during the test and the entire procedure should not affect regularly scheduled college activities.

SUNY Canton Adopts New Emergency Notification System

Rave Mobile SecurityCollege officials will signal the beginning and ending of the shelter in place exercise by using its new Canton Rave Alert system.

“Everyone with a campus email address should receive notification of the drill,” said Kyle A. Brown, the chief information officer for both SUNY Canton and SUNY Potsdam. “Many of the subscribers will also receive text and voice messages as well. The new Rave system completely integrates with Facebook and Twitter and will create a single, unified message delivered across all platforms.”

The college formerly used New York Alert (NY-Alert) in a similar capacity, but found Rave to be a more viable long-term solution for addressing campus emergencies, notifications and weather related cancellations. Earlier in the semester, the college encouraged that faculty, staff and students enroll in the NY-Alert. Brown said those who enrolled previously have been loaded into the new system. During a series of campus communications, college officials will ask the on-campus community to update their information in anticipation of the practice lockdown.

SUNY Potsdam is also planning to roll out its own Potsdam Rave Alert system within weeks of SUNY Canton’s drill. The two colleges purchased the service together through shared services personnel in the Administrative Affairs division. The efficient strategies used to levy shared procurement were implemented by SUNY Chancellor Nancy L. Zimpher. Combined purchasing allows both colleges to adopt new technologies with significant savings to both campuses.

About SUNY Canton

SUNY Canton is Northern New York’s premier college for career-driven bachelor’s degrees, associate degrees and professional certificate programs. The college delivers quality hands-on programs in engineering technology, health, management and public service and recently received number one rankings in library resources, library services and tutoring services in the SUNY Student Opinion Survey. The college’s faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as ten exclusively online bachelor’s degrees. The college’s 14 athletic teams compete as members of the NCAA Division III. To learn more, visit www.canton.edu.

SUNY Canton Receives High Marks and Number One Rankings in Student Opinion Survey

Wednesday, October 21st, 2015

According to the 2015 SUNY Student Opinion Survey, SUNY Canton is excelling in student service-, academic- and facility-related areas.

The survey, which evaluates the 27 state-operated SUNY colleges and university centers, is conducted every three years and assesses student satisfaction in more than 50 areas. SUNY Canton earned number one rankings in three categories: library resources, library services and tutoring services.

library1

“We’re extremely gratified that our students highly value our exceptional resources,” said SUNY Canton President Zvi Szafran. “We’re committed to ensuring their success, and these results—evaluated by the students themselves—prove it.”

The Southworth Library Learning Commons has most recently enhanced the laptop and iPad loan program; integrated Quick Response Codes, video and podcasts to meet patron needs; and expanded hours during exam periods.

“The Southworth Library Learning Commons is a focal point of engagement for the campus community,” said SUNY Canton Dean of Academic Support Services Molly A. Mott. “It is rich in academic resources, including our Tutoring Center, which offers both professional and peer tutors who support our students’ academic needs.”

The survey also measured SUNY Canton against six peer technology-sector institutions: Alfred State, SUNY Morrisville, SUNY Delhi, SUNY Cobleskill, SUNY Farmingdale, SUNY Maritime. SUNY Canton took the top spot in 13 areas, one of which was the quality of the college’s laboratory facilities.

tutoring

“The college’s state-of-the-art nursing, veterinary technology, engineering technology labs, as well as the newly constructed Business Learning Center, are just a few examples of facilities that support hands-on, applied learning, which is a hallmark of SUNY Canton,” said SUNY Canton Provost and Vice President for Academic Affairs Douglas M. Scheidt, Ph.D.

Another area that students ranked first among technology-sector schools was SUNY Canton’s Office of Career Services, which offers a number of resume writing, interview and networking workshops, as well as individualized coaching for those who are entering the work force. In addition, during the 2014-2015 academic year, the office brought nearly 100 local and regional employers to campus to recruit students for job opportunities.

“We like to begin working with first-year students in developing their resumes and creating a plan,” said SUNY Canton Director of Career Services Julie A. Parkman. “They continue to use our services throughout their academic career to obtain summer jobs or internships that enhance their educational knowledge. All these experiences prepare our students to begin their professional careers.”

Career Fair

Within the academic arena, students praised the availability of online courses, ranking the college first in the technology sector. Over the past several years, SUNY Canton has enjoyed increased growth in online course enrollments, due in large part to expanded course offerings. This year the college’s online programs were ranked among the best in the nation by U.S. News and World Report.

“SUNY Canton’s online courses offer the same high-quality instruction as a traditional classroom setting,” added Mott. “In addition, our Summer Session and Winterterm courses help students finish in four years, which supports SUNY System-wide goals for access and completion.”

Additional areas that earned the top spot in the survey when compared to technology-sector schools included athletic and recreational facilities, health and wellness programs, religious and spiritual programs and social media presence.

 

About SUNY Canton

SUNY Canton is Northern New York’s premier college for career-driven bachelor’s degrees, associate degrees and certificate programs. The college delivers quality hands-on programs in engineering technology, health, management and public service. Faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as ten exclusively online bachelor’s degrees. The college’s 14 athletic teams compete as members of the NCAA Division III.

SUNY Canton Wins Advertising and Writing Awards

Friday, June 20th, 2014

The SUNY Canton Roo Express Shuttle Bus design earned the college’s Public Relations office a top award for outdoor advertising and a media specialist won two awards for excellence in writing.

Publications Coordinator Matthew J. Mulkin received the best of category award for Outdoor Advertising from the SUNY Council for University Advancement Divisions (SUNYCUAD). Mulkin transformed a white 15-passenger bus into a mobile billboard. The college received his award, and two additional awards, at the annual SUNYCUAD conference held recently in Lake Placid.

Roo Shuttle Bus

Mulkin used his own portrayal of the college’s Kangaroo mascot, Roody Roo, and its Leaf and Parallelogram emblem to promote SUNY Canton’s overall brand. He used a combination of hand drawings and computer renderings to create the finished product.

“It was a derivation from the original trademarked Kangaroo logo created to fit on 15-passenger bus,” Mulkin said. “It definitely makes people look twice.”

The customized vehicle displays two different versions of the mascot. He is shown bounding forward on either side and again clinging to the back of the bus. Mulkin used the college’s signature blue, green and gold throughout the design.

“Students identify with Roody,” Mulkin said. “We used the Kangaroo in the design so students would know that the bus is specifically for them.”

Mulkin is a 2011 graduate of SUNY Canton’s Graphic and Multimedia Design program.

Media Relations Manager Gregory E. Kie won best of category in Excellence in Writing-Research and Other Technical Writing for a news release titled “New SUNY Canton Grant-Funded Research May Help Offset High Home Heating Costs.” After receiving attention locally, the story was picked up by Biomass Magazine and published on their website.

“Many north country residents want to save money and keep their homes warm,” Kie said. “It was interesting to see the research gain notice nationally.”

The release led to a Time Warner Cable News interview with Professor Emeritus Arthur G. Hurlbut and Michael J. Newtown, dean of the Canino School of Engineering Technology. The two principle researchers are working with Cornell Cooperative extension to install and monitor high-efficiency wood-pellet boilers. The article was also published by North Country Now in an online format.

Kie’s release announcing a World War II veterans living history celebration received the judge’s citation for Excellence in Writing-General News Writing.

Combined, SUNY Canton has won six awards for advertising, marketing and writing from SUNYCUAD, including a 2012 best of category award for it’s television commercials.

SUNYCUAD is an organization representing professionals employed in institutional advancement areas, such as public relations, alumni and development and marketing, at every SUNY campus.

 

About SUNY Canton

SUNY Canton is Northern New York’s premier college for career-driven bachelor’s degrees, associate degrees and certificate programs. The college delivers quality hands-on programs in engineering technology, health, management and public service. Faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as eight exclusively online bachelor’s degrees. The college’s 14 athletic teams compete as provisional members of the NCAA Division III and the USCAA.

SUNY Canton Releases Two New Television Commercials

Tuesday, December 3rd, 2013

SUNY Canton is airing two new commercials emphasizing real-world educational opportunities.

“Our programs demonstrate the same techniques used in professional careers,” said SUNY Canton Acting Director of Public Relations Travis G. Smith.

Both of the commercials are designed to show a glimpse of the overall experience of participating in SUNY Canton’s signature majors. One was developed to demonstrate the hands-on technology available within engineering technology programs.

httpvh://www.youtube.com/watch?v=WPM9_3rhXCs

“We are emphasizing our strong link with science, technology, engineering and math through our marketing by highlighting many of our career driven programs, such as Alternative and Renewable Energy Systems and Mechanical Technology, among others,” Smith added.

The two spots were filmed in high-definition over the course of two days. Aerial footage was obtained using a camera mounted to a remote-control drone. Almost all of the footage was obtained exclusively for the new format, and the music was selected specifically for the new 30-second spots.

httpvh://www.youtube.com/watch?v=A7HzPhy20h0

The new advertisements feature current students in typical classroom settings unique to SUNY Canton. Students also provided the voice-over messaging. Some of the commercials’ backdrops consist of its unique footbridges as well as the turf field, fitness center and the Grasse River Suites residence hall.

The College contracts the Plattsburgh-based production company Media Central to film and edit the commercials. They will appear throughout the state and on local North Country channels. The videos are also posted to the College’s YouTube channel and are available at: http://www.canton.edu/public_relations/video.html

About SUNY Canton

SUNY Canton is Northern New York’s premier College for career-driven bachelor’s degrees, associate degrees and certificate programs. The College delivers quality hands-on programs in engineering technology, health, management, and public service to students in the North Country, New York State, and beyond. Faculty members are noted for their professional real-world experience in addition to their academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as eight exclusively online bachelor’s degrees. The College’s 14 athletic teams compete in state-of-the-art facilities as provisional members of the NCAA Division III and the USCAA.

SUNY Canton 5K Run/Walk Challenge May 9

Wednesday, May 1st, 2013

SUNY Canton will be holding its third annual 5K Run/Walk Challenge at 4 p.m. Thursday, May 9.

The College invites members of the community to take part in the event, which will be held at the campus’ Edson A. Martin Athletic fields adjacent to the Convocation, Athletic and Recreation Center (CARC), nicknamed Roos House. The event is free, and the first 25 entries will receive a t-shirt. Preregistration can be found online at http://www.canton.edu/challenge/.

5k Wellness Challenge

“This event is part of an overall wellness initiative for our students,” said Interim President Carli C. Schiffner. “We have introduced healthier dining options, offer exercise classes at the CARC and are moving toward a completely tobacco-free campus next year.”

For more information about the event, contact Farren Davis at 386-7958 or davisf@canton.edu.

Indoor Car Show at SUNY Canton on Saturday

Tuesday, April 23rd, 2013

SUNY Canton will be holding the second annual Canton Area Regional Car Show from 10 a.m. to 3 p.m. Saturday, April 27, in the Convocation, Athletic and Recreation Center, nicknamed Roos House.

The event draws many unique, classic, new, and custom motor vehicles. Organizer and SUNY Canton Automotive Technology Assistant Professor Brandon J. Baldwin said the event is one of the only indoor car shows in the area.

car_show

“We’ve invited local and national vendors to the event,” Baldwin said. “Attendants can buy tools, custom car accessories or just browse the wonderful cars on display in the field house.”

Entry fees are $3 for adults and $1 for children.

Individuals wishing to display a car must preregister and be on-sight before 10 a.m. For more information, or to register, please contact the SUNY Canton Roos House Athletic Center at (315) 386-7051.

SUNY Canton’s Southworth Library Learning Commons Gives the Gift of Reading

Friday, April 19th, 2013

Staff members from SUNY Canton and SUNY Potsdam libraries will be giving away their favorite books.

The Southworth Library Learning Commons is participating in World Book Night U.S. and serving as a distribution point for volunteer book givers.

books2“I revel in the idea of sharing my favorite book with people who haven’t read it,” said Library Customer Service Specialist Loreen B. Murphy. “This is a great way for me to share what means the most to me with people who aren’t active readers.”

World Book Night U.S.is an ambitious campaign to give thousands of free specially printed paperbacks to light or nonreaders across America on one day. Volunteer book lovers help promote reading by going out into their communities and sharing free copies of the books they love. The mission of World Book Night is to share literature with those who do not have the means or access to printed books. The event is slated for April 23 with distribution points around the United States.

Area World Book Night U.S. volunteers in the community will be picking up their books at Southworth Library and sharing them in locations such as hospitals, nursing homes, schools, food pantries, and more.

Murphy and Assistant Librarian Cori Wilhelm have chosen respectively “The Handmaid’s Tale” by Margaret Atwood and “Me Talk Pretty One Day” by David Sedaris. They plan to circulate on campus to find people who don’t read for pleasure.

SUNY Potsdam volunteers involved with the project include librarians Elizabeth C. Andrews, Abby L. Smith and Marianne Hebert, who will run a World Book Night U.S. table from 11 a.m. to 1 p.m. in the Barrington Student Union. They will be giving away 60 free books: 20 each of “The Phantom Tollbooth” by Norton Jester, “The Girl with the Pearl Earring” by Tracy Chevalier, and “Me Talk Pretty One Day.”

For more information about the World Book Night national event, visit: http://www.us.worldbooknight.org/

The Southworth Library is involved in several other innovative projects, including one in celebration of Poem in Your Pocket day. SUNY Canton faculty and students digitally recorded their own poetry and distributed it via a podcast and other downloadable digital formats. For more information, visit www.canton.edu/library.

SUNY Canton Schedules Public Forum on Proposed Wind Turbine Project, April 16

Monday, April 1st, 2013

SUNY Canton will host the first of three public informational sessions discussing a proposed wind turbine on the College campus beginning at 6 p.m. Tuesday, April 16, in the Richard W. Miller Campus Center’s Intramural Gym.

The College openly invites the public, and refreshments will be served.

wind turbineThe College, in consultation with the New York Power Authority (NYPA) and Sustainable Energy Developments (SED), is considering the construction of a wind turbine that would provide electricity to the campus and provide support for academic programming, including Alternative and Renewable Energy Systems and Electrical Engineering Technology.

Representatives from SUNY Canton departments of Facilities and Planning and Public Relations will join Northland Associates, NYPA and SED to answer questions about the scope, purpose and outcomes of the proposed project. Additionally, Michael J. Newtown, Interim Dean of the School of Engineering Technology will speak about the educational benefits of having a wind turbine on campus.

From 2 to 6 p.m. on Wednesday, April 17, two balloons will be floated at the proposed wind turbine location on campus to show its scale. The balloons will be representing the maximum height of the structure at the tip of a blade extending vertically, the other representing the position of the center of the blades. If weather conditions prohibit the balloon float on the 16th, the balloons will be floated at another time, according to SED.

Parking will be available in Lots 1 and 13. For directions, please refer to the campus maps http://www.canton.edu/map/.

For further information, please contact the SUNY Canton office of Public Relations at 315-386-7300 or email pr@canton.edu.