Archive for the ‘Public Relations’ Category

SUNY Canton Wins Advertising and Writing Awards

Friday, June 20th, 2014

The SUNY Canton Roo Express Shuttle Bus design earned the college’s Public Relations office a top award for outdoor advertising and a media specialist won two awards for excellence in writing.

Publications Coordinator Matthew J. Mulkin received the best of category award for Outdoor Advertising from the SUNY Council for University Advancement Divisions (SUNYCUAD). Mulkin transformed a white 15-passenger bus into a mobile billboard. The college received his award, and two additional awards, at the annual SUNYCUAD conference held recently in Lake Placid.

Roo Shuttle Bus

Mulkin used his own portrayal of the college’s Kangaroo mascot, Roody Roo, and its Leaf and Parallelogram emblem to promote SUNY Canton’s overall brand. He used a combination of hand drawings and computer renderings to create the finished product.

“It was a derivation from the original trademarked Kangaroo logo created to fit on 15-passenger bus,” Mulkin said. “It definitely makes people look twice.”

The customized vehicle displays two different versions of the mascot. He is shown bounding forward on either side and again clinging to the back of the bus. Mulkin used the college’s signature blue, green and gold throughout the design.

“Students identify with Roody,” Mulkin said. “We used the Kangaroo in the design so students would know that the bus is specifically for them.”

Mulkin is a 2011 graduate of SUNY Canton’s Graphic and Multimedia Design program.

Media Relations Manager Gregory E. Kie won best of category in Excellence in Writing-Research and Other Technical Writing for a news release titled “New SUNY Canton Grant-Funded Research May Help Offset High Home Heating Costs.” After receiving attention locally, the story was picked up by Biomass Magazine and published on their website.

“Many north country residents want to save money and keep their homes warm,” Kie said. “It was interesting to see the research gain notice nationally.”

The release led to a Time Warner Cable News interview with Professor Emeritus Arthur G. Hurlbut and Michael J. Newtown, dean of the Canino School of Engineering Technology. The two principle researchers are working with Cornell Cooperative extension to install and monitor high-efficiency wood-pellet boilers. The article was also published by North Country Now in an online format.

Kie’s release announcing a World War II veterans living history celebration received the judge’s citation for Excellence in Writing-General News Writing.

Combined, SUNY Canton has won six awards for advertising, marketing and writing from SUNYCUAD, including a 2012 best of category award for it’s television commercials.

SUNYCUAD is an organization representing professionals employed in institutional advancement areas, such as public relations, alumni and development and marketing, at every SUNY campus.


About SUNY Canton

SUNY Canton is Northern New York’s premier college for career-driven bachelor’s degrees, associate degrees and certificate programs. The college delivers quality hands-on programs in engineering technology, health, management and public service. Faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as eight exclusively online bachelor’s degrees. The college’s 14 athletic teams compete as provisional members of the NCAA Division III and the USCAA.

SUNY Canton Releases Two New Television Commercials

Tuesday, December 3rd, 2013

SUNY Canton is airing two new commercials emphasizing real-world educational opportunities.

“Our programs demonstrate the same techniques used in professional careers,” said SUNY Canton Acting Director of Public Relations Travis G. Smith.

Both of the commercials are designed to show a glimpse of the overall experience of participating in SUNY Canton’s signature majors. One was developed to demonstrate the hands-on technology available within engineering technology programs.


“We are emphasizing our strong link with science, technology, engineering and math through our marketing by highlighting many of our career driven programs, such as Alternative and Renewable Energy Systems and Mechanical Technology, among others,” Smith added.

The two spots were filmed in high-definition over the course of two days. Aerial footage was obtained using a camera mounted to a remote-control drone. Almost all of the footage was obtained exclusively for the new format, and the music was selected specifically for the new 30-second spots.


The new advertisements feature current students in typical classroom settings unique to SUNY Canton. Students also provided the voice-over messaging. Some of the commercials’ backdrops consist of its unique footbridges as well as the turf field, fitness center and the Grasse River Suites residence hall.

The College contracts the Plattsburgh-based production company Media Central to film and edit the commercials. They will appear throughout the state and on local North Country channels. The videos are also posted to the College’s YouTube channel and are available at:

About SUNY Canton

SUNY Canton is Northern New York’s premier College for career-driven bachelor’s degrees, associate degrees and certificate programs. The College delivers quality hands-on programs in engineering technology, health, management, and public service to students in the North Country, New York State, and beyond. Faculty members are noted for their professional real-world experience in addition to their academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as eight exclusively online bachelor’s degrees. The College’s 14 athletic teams compete in state-of-the-art facilities as provisional members of the NCAA Division III and the USCAA.

SUNY Canton 5K Run/Walk Challenge May 9

Wednesday, May 1st, 2013

SUNY Canton will be holding its third annual 5K Run/Walk Challenge at 4 p.m. Thursday, May 9.

The College invites members of the community to take part in the event, which will be held at the campus’ Edson A. Martin Athletic fields adjacent to the Convocation, Athletic and Recreation Center (CARC), nicknamed Roos House. The event is free, and the first 25 entries will receive a t-shirt. Preregistration can be found online at

5k Wellness Challenge

“This event is part of an overall wellness initiative for our students,” said Interim President Carli C. Schiffner. “We have introduced healthier dining options, offer exercise classes at the CARC and are moving toward a completely tobacco-free campus next year.”

For more information about the event, contact Farren Davis at 386-7958 or

Indoor Car Show at SUNY Canton on Saturday

Tuesday, April 23rd, 2013

SUNY Canton will be holding the second annual Canton Area Regional Car Show from 10 a.m. to 3 p.m. Saturday, April 27, in the Convocation, Athletic and Recreation Center, nicknamed Roos House.

The event draws many unique, classic, new, and custom motor vehicles. Organizer and SUNY Canton Automotive Technology Assistant Professor Brandon J. Baldwin said the event is one of the only indoor car shows in the area.


“We’ve invited local and national vendors to the event,” Baldwin said. “Attendants can buy tools, custom car accessories or just browse the wonderful cars on display in the field house.”

Entry fees are $3 for adults and $1 for children.

Individuals wishing to display a car must preregister and be on-sight before 10 a.m. For more information, or to register, please contact the SUNY Canton Roos House Athletic Center at (315) 386-7051.

SUNY Canton’s Southworth Library Learning Commons Gives the Gift of Reading

Friday, April 19th, 2013

Staff members from SUNY Canton and SUNY Potsdam libraries will be giving away their favorite books.

The Southworth Library Learning Commons is participating in World Book Night U.S. and serving as a distribution point for volunteer book givers.

books2“I revel in the idea of sharing my favorite book with people who haven’t read it,” said Library Customer Service Specialist Loreen B. Murphy. “This is a great way for me to share what means the most to me with people who aren’t active readers.”

World Book Night an ambitious campaign to give thousands of free specially printed paperbacks to light or nonreaders across America on one day. Volunteer book lovers help promote reading by going out into their communities and sharing free copies of the books they love. The mission of World Book Night is to share literature with those who do not have the means or access to printed books. The event is slated for April 23 with distribution points around the United States.

Area World Book Night U.S. volunteers in the community will be picking up their books at Southworth Library and sharing them in locations such as hospitals, nursing homes, schools, food pantries, and more.

Murphy and Assistant Librarian Cori Wilhelm have chosen respectively “The Handmaid’s Tale” by Margaret Atwood and “Me Talk Pretty One Day” by David Sedaris. They plan to circulate on campus to find people who don’t read for pleasure.

SUNY Potsdam volunteers involved with the project include librarians Elizabeth C. Andrews, Abby L. Smith and Marianne Hebert, who will run a World Book Night U.S. table from 11 a.m. to 1 p.m. in the Barrington Student Union. They will be giving away 60 free books: 20 each of “The Phantom Tollbooth” by Norton Jester, “The Girl with the Pearl Earring” by Tracy Chevalier, and “Me Talk Pretty One Day.”

For more information about the World Book Night national event, visit:

The Southworth Library is involved in several other innovative projects, including one in celebration of Poem in Your Pocket day. SUNY Canton faculty and students digitally recorded their own poetry and distributed it via a podcast and other downloadable digital formats. For more information, visit

SUNY Canton Schedules Public Forum on Proposed Wind Turbine Project, April 16

Monday, April 1st, 2013

SUNY Canton will host the first of three public informational sessions discussing a proposed wind turbine on the College campus beginning at 6 p.m. Tuesday, April 16, in the Richard W. Miller Campus Center’s Intramural Gym.

The College openly invites the public, and refreshments will be served.

wind turbineThe College, in consultation with the New York Power Authority (NYPA) and Sustainable Energy Developments (SED), is considering the construction of a wind turbine that would provide electricity to the campus and provide support for academic programming, including Alternative and Renewable Energy Systems and Electrical Engineering Technology.

Representatives from SUNY Canton departments of Facilities and Planning and Public Relations will join Northland Associates, NYPA and SED to answer questions about the scope, purpose and outcomes of the proposed project. Additionally, Michael J. Newtown, Interim Dean of the School of Engineering Technology will speak about the educational benefits of having a wind turbine on campus.

From 2 to 6 p.m. on Wednesday, April 17, two balloons will be floated at the proposed wind turbine location on campus to show its scale. The balloons will be representing the maximum height of the structure at the tip of a blade extending vertically, the other representing the position of the center of the blades. If weather conditions prohibit the balloon float on the 16th, the balloons will be floated at another time, according to SED.

Parking will be available in Lots 1 and 13. For directions, please refer to the campus maps

For further information, please contact the SUNY Canton office of Public Relations at 315-386-7300 or email

SUNY Canton Students Raise Awareness about Human Trafficking

Thursday, March 28th, 2013

A SUNY Canton student club is holding a series of activities to protest the injustice of human trafficking, including a silent march and a presentation by a former child soldier and Lost Boy of Sudan.

The College’s International Student Activist Organization (ISAO) will be holding a 27-minute march from at Noon on Tuesday, April 2, beginning at the post office in Downtown Canton. The March will conclude at SUNY Canton. Students said the 27-timeframe represented the estimated 27 million individuals illegally trafficked annually.


Members of SUNY Canton’s Student International Student Activist Organization during a recent trip to New York City.

The organization is also bringing Gabriel Bol Deng, the founder of HOPE for Ariang, a not-for-profit foundation, to the College. There will be a screening of Deng’s documentary “Rebuilding Hope” at 6 p.m. Wednesday, April 3, in SUNY Canton’s Kingston Theater, followed by a presentation by the former child soldier.

“The ISAO was founded last year as a student club,” said Sabel Bong, the club’s advisor and an EOP counselor at the College. “The club members invited Gabriel because child soldiers are another form of human trafficking. He delivers a very positive message about overcoming all odds.”

Deng was 10 years old when a North Sudanese Murahileen militia led an attack on his village of Ariang in South Sudan in 1987. He embarked on a dangerous four-month long journey, crossing the Nile River, and untold miles of desert. He survived famine and disease during his perilous journey to a refugee camp in Ethiopia.

Deng moved to Syracuse in 2001 as part of the Refugee Resettlement Program and attended Onondaga Community College and Lemoyne College. Upon returning to Africa, he founded the HOPE for Ariang Foundation as a vehicle to help rebuild Ariang after years of devastating conflict.

All events during the Human Trafficking Awareness week are free and open to the public.

Events listed for Human Trafficking Awareness Week

Bol Deng

Caption Gabriel Bol Deng

Presentations on Monday, April 1:

  • Human trafficking in Canada at 6 p.m.
  • Criminal enterprises and human trafficking at 7 p.m. with Dr. David Bugg from SUNY Potsdam
  • Stopping human trafficking through fair trade products 7:30 p.m. with Sister Bethany Fitzgerald
  • Dr. Peter Ladd from St. Lawrence University will discuss severe trauma counseling at 8:00p.m.
  • Human trafficking prevention through awareness and education 8:30 p.m. with Sabel Bong.

All presentations will be held in the Kingston Theater.

Events for Tuesday, April 2:

  • A 27-minute march from the post office in Downtown Canton to SUNY Canton. Twenty-seven minutes represents the 27 million individuals trafficked globally.
  • Human Trafficking Identification Strategies at 6 p.m. with Dr. Brian Harte of SUNY Canton.
  • Law enforcement training and trafficking in the North Country with Sgt. William Hall of Fort Drum at 7 p.m. in the Kingston Theater.
  • A report from the ISAO on their recent trip to the United Nations in New York City at 8 p.m. in the Kingston Theater.

Presentations on Thursday, April 4:

  • The Student written and directed play “Dehumanized” at 5:30 p.m.
  • Songs by the SUNY Canton Gospel Choir at 6:30
  • Spoken word by Eli Rinchere at 6:45
  • Poetry by Takeya Campbell, Kenny’s Lawson, and others at 7 p.m.

All events will be held in the Kingston Theater.

SUNY Canton Earns Top Honors in Student Opinion Survey

Wednesday, January 9th, 2013

SUNY Canton was recently rated best in several categories when compared with its peer colleges, according to SUNY’s 2012 Student Opinion Survey.

Every three years, all SUNY colleges and universities administer the survey to assess the quality of student life on each campus and use the results as a barometer to grow and adapt.

Cierra Wells

Cierra Wells uses a loaned iPad at SUNY Canton’s Southworth Library, which was rated highly in a student survey for its resources and services.

“The results of the survey reflect the tremendous job our faculty and staff do to help students reach their educational goals,” said SUNY Canton Interim President Carli C. Schiffner. “It is to their credit that we were rated first in these categories.”

When compared against other SUNY technology sector colleges, SUNY Canton’s Southworth Library Learning Commons scored highest for providing resources and services. The library has recently undergone major student-centered renovations, including expanding its laptop loan program, creating an iPad loan program, and adding new furniture.

“Much of the content students are expected to read for their education is available digitally,” said Vice President for Student Affairs Molly A. Mott. “What has traditionally been a storehouse for books has become a hub of technological innovation.”

The College’s computer network was also top among its peer colleges, according to the survey. Most of the College’s Information Services Operations are housed in the Southworth Library Learning Commons.

The College was also first among tech sector colleges in the areas of:

  • General academic advising
  • Financial aid services
  • Availability of courses within a given major

Additionally, the College’s new athletic facilities received high praise from students. SUNY Canton’s new Roos House athletic center was listed first among similar SUNY colleges. Other areas that ranked high in the survey were student health services and personal counseling.

The information is gathered from a sampling of undergraduate students and gauges their satisfaction with services, facilities, environment and more. SUNY Canton’s rankings were calculated when compared against seven other colleges of technology within the SUNY System.

Media inquiries should be directed to Gregory Kie, Media Relations Manager, or call 315/386-7527.

SUNY Canton Goes Mobile with New Website

Thursday, January 3rd, 2013

Responding to the increase in mobile web traffic, SUNY Canton has developed a web site specifically for the modern smartphone user.

Mobile Web Site

SUNY Canton’s new mobile website displayed on a smartphone. Users can also navigate to the original website.

The new site makes it easier and faster for anyone with a web-capable cellphone to access information about academics, admissions, athletics, and directions to the College.

“We identified the top reasons users are visiting our website and used that data to create a slimmer, faster web experience for our viewers,” said the College’s Web Designer Travis G. Smith. “Our overall website displays well on hand-held devices, but our new mobile website is far more streamlined and easily viewed on a small screen.”

During 2012, the College’s website had more than 2.2 million hits. Mobile traffic accounted approximately 200,000 visits, or roughly 10 percent of overall traffic and usage was up approximately 6 percent from 2011.

Following trends and the overall availability and versatility of mobile devices, like Apple’s iPhone or iPad and related Droid-operated devices, Smith decided to create the reorganized version of the web page.

Mobile Web Site

The SUNY Canton website displays flawlessly on tablet devices. The mobile version is intended to add ease of use on smartphones.

“Our current webpage already looks great and functions well on most tablets. Our next step will be to develop a universal web site that provides the same experience on both traditional PCs and mobile devices,” Smith said. “This is known as a ‘responsive’ design which will automatically adapt to whatever device someone may be using.”

The College’s website has gone through several major redesigns in the past 10 years, each one made it more efficient, attractive, and user friendly. A major advantage, past its overall ease of navigation, is its complete faculty and staff directory. The mobile site includes efficient rendition of the faculty and staff directory, making it easier for users to contact faculty and staff.

Users can still opt to access the full page from their mobile devices. For more information, or to view the mobile site, visit from a smartphone.

Media inquiries should be directed to Gregory Kie, Media Relations Manager, or call 315/386-7527.

SUNY Canton Unveils New Television Commercials

Wednesday, December 5th, 2012

SUNY Canton is debuting two new television advertisements, which highlight what’s new at the College.

“Our new commercials help get the word out about the tremendous growth that has been occurring at SUNY Canton,” said SUNY Canton Interim President Carli C. Schiffner. “But they also reinforce what remains unchanged — our commitment to providing a career-focused education.”


The new advertisements feature current students and employers promoting new four-year degree programs, including applied psychology, homeland security, and civil and environmental technology. The commercials’ backdrop consists of scenic campus settings, such as the newly constructed footbridges, which connect the campus to downtown Canton, as well as the new athletic center and Grasse River Housing Suites.

The spots also emphasize unique aspects of the campus, including the pet-friendly residence hall wing and the College’s proximity to the Grasse River, which allows students to enjoy canoeing and kayaking.

Earlier this year, SUNY Canton received a best of category award for their 2011-12 television advertising campaign from the SUNY Council on University Advancement. In 2011, the College received a judges’ citation for its previous 30-second spots in the same category.


“We’ve stuck with our award-winning formula, but made key changes to the commercials,” noted SUNY Canton Director of Public Relations Randy B. Sieminski. “We’ve changed the music, the settings, and the footage while maintaining our branding and reputation.”

The College contracts the Plattsburgh-based production company Media Central to film and edit the commercials. They will appear throughout the state and on local North Country channels. The videos are also posted to the College’s YouTube channel and are available at:

Media inquiries should be directed to Gregory Kie, Media Relations Manager, or call 315/386-7527.