Posts Tagged ‘SUNYCUAD’

SUNY Canton Public Relations Wins SUNY Design Award

Friday, June 29th, 2018

The SUNY Canton Public Relations Department recently received a State University of New York Council for University Advancement (SUNYCUAD) excellence in design award for a recruitment publication that introduces prospective students to the college.

Publications Coordinator Matthew J. Mulkin received a Judges’ Citation for an origami-style brochure that allows users to fold various panels to discover facts about SUNY Canton, such as student-to-faculty ratio, athletic and academic degree offerings, student life and more. The compact, easy-to-carry reference brochure was utilized by the Admissions Office during visits to college fairs and high schools. Mulkin designed the piece using a proprietary template by ProForma Infinity Printing.

Discover - SUNY Canton

“Most colleges’ print materials tend to be passive. Students flip through a pamphlet or catalog looking at photos and reading the content. Our piece, on the other hand, is interactive,” said Mulkin, who is a 2011 graduate of SUNY Canton’s Graphic and Multimedia Design Program. “Each section folds differently, revealing more information, infographics, photos and content. It’s the kind of brochure that people can’t put down.”

The piece was popular among high school students, many of them noting that the infinity flip design was more engaging than other recruitment publications they had received. It was described by admissions counselors as “game changing.”

Director of Public Relations Travis G. Smith accepted the award at the annual SUNYCUAD Conference held recently in Syracuse.

“Matt did an excellent job customizing the template to showcase the college in a unique, interesting way,” he said. “We continually strive to find innovative techniques that introduce prospective students to SUNY Canton and leave a lasting impression, so we’re grateful to be recognized with this award.”

SUNYCUAD is an organization representing professionals employed in institutional advancement areas, such as public relations, alumni and development, and marketing at every SUNY campus. The annual awards competition recognizes creative excellence in more than 40 categories, such as fundraising, internal communications, special events, media relations and photography.

This is the second SUNYCUAD award Mulkin has received. In 2014, he won a Best of Category award in outdoor advertising for the college’s bus shuttle design. The Public Relations Department has also won SUNYCUAD awards for website design, advertising, marketing, video production and writing.

About SUNY Canton

SUNY Canton is Northern New York’s premier college for career-driven bachelor’s degrees, associate degrees and professional certificate programs. The college delivers quality hands-on programs in engineering technology, health, management and public service and recently received number one rankings in library resources, library services and tutoring services in the SUNY Student Opinion Survey. The college’s faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as 13 online degree programs. The college’s 15 athletic teams compete at the NCAA Division III level and are joining the North Atlantic Conference beginning in the 2018-19 academic year.

SUNY Canton Wins Advertising and Writing Awards

Friday, June 20th, 2014

The SUNY Canton Roo Express Shuttle Bus design earned the college’s Public Relations office a top award for outdoor advertising and a media specialist won two awards for excellence in writing.

Publications Coordinator Matthew J. Mulkin received the best of category award for Outdoor Advertising from the SUNY Council for University Advancement Divisions (SUNYCUAD). Mulkin transformed a white 15-passenger bus into a mobile billboard. The college received his award, and two additional awards, at the annual SUNYCUAD conference held recently in Lake Placid.

Roo Shuttle Bus

Mulkin used his own portrayal of the college’s Kangaroo mascot, Roody Roo, and its Leaf and Parallelogram emblem to promote SUNY Canton’s overall brand. He used a combination of hand drawings and computer renderings to create the finished product.

“It was a derivation from the original trademarked Kangaroo logo created to fit on 15-passenger bus,” Mulkin said. “It definitely makes people look twice.”

The customized vehicle displays two different versions of the mascot. He is shown bounding forward on either side and again clinging to the back of the bus. Mulkin used the college’s signature blue, green and gold throughout the design.

“Students identify with Roody,” Mulkin said. “We used the Kangaroo in the design so students would know that the bus is specifically for them.”

Mulkin is a 2011 graduate of SUNY Canton’s Graphic and Multimedia Design program.

Media Relations Manager Gregory E. Kie won best of category in Excellence in Writing-Research and Other Technical Writing for a news release titled “New SUNY Canton Grant-Funded Research May Help Offset High Home Heating Costs.” After receiving attention locally, the story was picked up by Biomass Magazine and published on their website.

“Many north country residents want to save money and keep their homes warm,” Kie said. “It was interesting to see the research gain notice nationally.”

The release led to a Time Warner Cable News interview with Professor Emeritus Arthur G. Hurlbut and Michael J. Newtown, dean of the Canino School of Engineering Technology. The two principle researchers are working with Cornell Cooperative extension to install and monitor high-efficiency wood-pellet boilers. The article was also published by North Country Now in an online format.

Kie’s release announcing a World War II veterans living history celebration received the judge’s citation for Excellence in Writing-General News Writing.

Combined, SUNY Canton has won six awards for advertising, marketing and writing from SUNYCUAD, including a 2012 best of category award for it’s television commercials.

SUNYCUAD is an organization representing professionals employed in institutional advancement areas, such as public relations, alumni and development and marketing, at every SUNY campus.

 

About SUNY Canton

SUNY Canton is Northern New York’s premier college for career-driven bachelor’s degrees, associate degrees and certificate programs. The college delivers quality hands-on programs in engineering technology, health, management and public service. Faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as eight exclusively online bachelor’s degrees. The college’s 14 athletic teams compete as provisional members of the NCAA Division III and the USCAA.