SUNY Canton is airing two new commercials emphasizing real-world educational opportunities.
“Our programs demonstrate the same techniques used in professional careers,” said SUNY Canton Acting Director of Public Relations Travis G. Smith.
Both of the commercials are designed to show a glimpse of the overall experience of participating in SUNY Canton’s signature majors. One was developed to demonstrate the hands-on technology available within engineering technology programs.
“We are emphasizing our strong link with science, technology, engineering and math through our marketing by highlighting many of our career driven programs, such as Alternative and Renewable Energy Systems and Mechanical Technology, among others,” Smith added.
The two spots were filmed in high-definition over the course of two days. Aerial footage was obtained using a camera mounted to a remote-control drone. Almost all of the footage was obtained exclusively for the new format, and the music was selected specifically for the new 30-second spots.
The new advertisements feature current students in typical classroom settings unique to SUNY Canton. Students also provided the voice-over messaging. Some of the commercials’ backdrops consist of its unique footbridges as well as the turf field, fitness center and the Grasse River Suites residence hall.
The College contracts the Plattsburgh-based production company Media Central to film and edit the commercials. They will appear throughout the state and on local North Country channels. The videos are also posted to the College’s YouTube channel and are available at: http://www.canton.edu/public_relations/video.html
About SUNY Canton
SUNY Canton is Northern New York’s premier College for career-driven bachelor’s degrees, associate degrees and certificate programs. The College delivers quality hands-on programs in engineering technology, health, management, and public service to students in the North Country, New York State, and beyond. Faculty members are noted for their professional real-world experience in addition to their academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as eight exclusively online bachelor’s degrees. The College’s 14 athletic teams compete in state-of-the-art facilities as provisional members of the NCAA Division III and the USCAA.