Posts Tagged ‘Nicholas Kocher’

SUNY Canton Among First in U.S. to Launch Esports Management Degree

Tuesday, December 17th, 2019

SUNY Canton is launching an innovative new degree program that prepares students for an esports career. 

SUNY Canton President Zvi Szafran announced the college has received final approval to offer a Bachelor of Business Administration in Esports Management beginning next fall. The degree is one of only a few of its kind in the nation, and it is the first in the SUNY system.

Student streamer Alec K. Knowles of Parishville prepares to broadcast a live match during the Extreme Connect Conference held April in Nashville, Tenn. Knowles is currently a Graphic and Multimedia Design major who is interested in transferring into the college’s new Esports Management degree.

“Esports is unquestionably one of the fastest-growing entertainment industries in the world, and it is expected to generate close to $1.8 billion in revenue by 2022,” said Szafran. “Its popularity offers unlimited job potential for graduates who understand the technology, culture and business of the game.”

The degree, which can be earned on-campus or online, will combine components of the college’s popular Game Design and Development program with fundamental skills from the School of Business and Liberal Arts’ management programs. Students will take courses in economics, accounting, communications, marketing, finance, media studies, business law, game design, and esports event management. An internship or capstone project is also required during the final semester.

“With the addition of this program, we now offer a 360-degree view of the gaming industry, along with our four-year Game Design and Development major and esports varsity teams,” Szafran added. “Our students have a one-of-a-kind opportunity to completely immerse themselves in the field as a competitor, organizer, publicist, team leader or commentator.”

SUNY Canton student Alec Knowles, a “League of Legends” esports competitor from Parishville, is interested in joining the new program. He is one of more than 85 students who compete in eight games in the college’s 1,800 square-foot state-of-the-art competition arena, built last year. 

“As a streamer and as a player, I can see the value of enrolling in a major that focuses on the business side of the industry so I can turn my passion into a career,” he said. 

Knowles has been a live match commentator at high-profile college competitions, including an exhibition at Extreme Network’s Connect Conference in Nashville. 

“This program will give students like Alec a well-rounded understanding of the gaming world,” said Dean of the School of Business and Liberal Arts Philip T. Neisser. “They will be learning from experts in game design, finance, technology, marketing and sports management so they can hit the ground running after graduation.”

New York state ranked second in the top ten states with the most esports jobs in 2018, according to the employment website, Hitmarkerjobs.com. Globally, esports jobs grew 185% in the first half of 2019. 

“Several organizations have already shown interest in serving as internship placement sites to give students the on-the-job training necessary to excel in this field,” Neisser said.

This highly anticipated major is expected to mirror the popularity of the new Game Design and Development program, which has seen a 70% enrollment increase in the past year.  

The new degree will be overseen by Curriculum Coordinator Nicholas C. Kocher, and the SUNY Canton Office of Admissions will begin accepting applications for Esports Management immediately. To apply, visit www.canton.edu/apply. For more information, call 1-800-388-7123 or email admissions@canton.edu.

About SUNY Canton

SUNY Canton is Northern New York’s premier college for career-driven bachelor’s degrees, associate degrees and professional certificate programs. The college delivers quality hands-on programs in digital design, engineering technology, health, management and public service. Faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. As SUNY’s leader in online education, SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as 18 online degree programs. The college placed first in 14 categories in a SUNY-Wide Student Opinion Survey, most notably in career services, tutoring, library resources, and classroom facilities. The college’s 15 traditional athletic teams compete at the NCAA Division III level as part of the North Atlantic Conference. SUNY Canton also offers varsity esports and cheerleading. 

SUNY Canton Business Students Advise Local Business Owner

Thursday, March 2nd, 2017

Students from the SUNY Canton School of Business and Liberal Arts recently entered in a competition to help boost business at Gamer Craze in downtown Canton.

“I always like to see our students applying their education for the greater good of the community,” said SUNY Canton President Zvi Szafran. “These experiences and extra achievements will be invaluable when they graduate and look to start their careers.”

Students holding medallions

Four teams consisting of one to four students submitted marketing ideas to Aaron M. Reardon, the owner of the area’s premiere game store, as part of an annual entrepreneurial challenge. Professor Charles R. Fenner, who teaches in the Management program, orchestrates the competition through the SUNY Canton College Foundation and issued the challenge to students in Nicholas C. Kocher’s marketing class.

“Gamer Craze is an exceptionally popular store frequented by many of our students,” said Fenner. “College students know how to best market to their peers. Each team submitted ideas to advertise and drive engagement with the shop.”

Three classmates who play for the women’s hockey team provided the winning suggestions. Noelle M. Niemiec of Staten Island, Grace L. Page of Hamburg and Amanda L. Ballestero of Gumee, Ill., said the small business owner should integrate video, launch an Instagram and Twitter campaign to reach a wider audience of customers.

Other suggestions included a marketing campaign redesign, integrating email marketing and live streaming content on Twitch, a large video platform designed for the gaming community.

Fenner noted that competitions such as this one serve as a practical application of marketing theory and meet SUNY’s goal of ensuring every student has access to an applied learning opportunity.

Other students in the class to participate in the entrepreneurial challenge, include:

  • Akinola T. Ajayi of the Bronx
  • Jeffery Bonbrake of Star Lake
  • Michael A. Collins of Potsdam
  • Connor Campbell of East Kilbride, Scotland
  • Liam Rice of Potsdam
  • Keanu J. Sterling of Laurelton
  • Elizabeth A. Stowe of Ogdensburg

About SUNY Canton

SUNY Canton is Northern New York’s premier college for career-driven bachelor’s degrees, associate degrees and professional certificate programs. The college delivers quality hands-on programs in engineering technology, health, management and public service and recently received number one rankings in library resources, library services and tutoring services in the SUNY Student Opinion Survey. The college’s faculty members are noted for their professional real-world experience in addition to outstanding academic credentials. SUNY Canton OnLine offers hundreds of flexible and convenient courses as well as 13 exclusively online bachelor’s degrees. The college’s 15 athletic teams compete as members of the NCAA Division III.